Better Business Series: Spotlight on Marketing

Team sitting around a tableIn our Better Business series, we take a look at technology tools and best practices for one particular business department. This week, we’re talking Marketing tools. What tools should your Marketing team be using? If you are a marketer, how can you be messaging your clients and prospects in the most efficient, productive ways? Let's explore technology solutions that provide better business for Marketing.

Marketing Automation Platform
All Marketing teams should have access to email marketing platforms that can be configured to automate marketing campaigns. This allows marketers to schedule multi-touch email nurture campaigns in advance. Marketers can also monitor the success of the campaign using their platform’s reporting and analytics features. Tracking opens, clicks, and shares over the course of a series of emails is a great way to showcase the impact of email marketing. There are many useful marketing automation tools for small businesses. We recommend:

  • Oracle – Eloqua
  • Salesforce – Pardot
  • AdRoll – Rollworks
  • Mailchimp Campaigns
  • WordPress – MailPoet

Social Media Scheduling Platforms
If your Marketing team is managing your social media posts, consider investing in a Social Media scheduling tool. This allows for marketers to create posts ahead of their launch date and lets stakeholders view the proposed post image, copy, and schedule in a calendar view. Some of our favorite social media scheduling platforms include:

  • Hootsuite
  • Loomly
  • Sprout Social

Website Design and Hosting
Most likely, your Marketing team is monitoring your website and strategizing about ways to enhance your user experience. One component that is important for marketers to consider are form submissions for lead generation. Many form widgets can be added to your website dashboard. Adivi web hosting services is a great way to ensure your site is activating the best marketing tactics to gain customer insight, but ultimately to improve customer experience. We suggest using WordPress for optimum marketing technology integrations.

Project Management
Along with proper communication tools, task management tools are a great way to set goals and deadlines for larger projects. Many Marketing teams work with outside vendors or designers to complete projects. In order to keep track of your various assets and to track progress, consider implementing one of the following programs:

  • Basecamp
  • Workfront

Do you want more information on Marketing technology solutions? Contact us. We’d love to help your Marketing team achieve better business.